Q&A with Miles Vuyo on mykitchen.co.za

Miles Kubheka on his BEEEG dreams

Miles ‘Vuyo’ Kubhek modelled his business on the character from the Hansa Pilsner ads. You know, ‘Vuyo – he’s such a beeg, beeg dreamer!’ Some years later, the former software developer has two restaurants, five food trucks, two street carts and even beeger dreams. We caught up with him over a beer.

South African food is the future. Now, 20 years into our democracy, we’re proudly providing South Africans with world-class South African food.

Cuisine defines and unifies a nation. Think of Chinese or Italian food. We need to celebrate our gastronomical culture and make it accessible to the rest of the world.

We’re empowering unemployed youth by training them to run our street carts, giving them dignity, skills and income.

The food industry is one of the toughest businesses. No one said it would be easy, but no one said it would be this damn hard either! It takes real passion to keep going.

Our bestsellers are gourmet boerie rolls and potjieko. I’m a sucker for Ma B’s mutton potjie with dumplings.

The next step in the business journey for the Vuyo’s brand is to expand our outlets and open franchises. Then I’ll buy that yacht, the Wors 5!

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